The word Ontology is the study of being. A philosophical view of how and why we do the things we do or say. Another word you should understand is “semantic”. This is the organization of word clusters in describing a thing.
Building your ecommerce site structure should take deliberate thought and research. This Google Presentation has five useful slides to help you understand the essentials of having a solid shopping cart category structure and defining the new semantic search. Relating concepts to entities and much more.
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