Jump To Links in Rich Results that may provide additonal hyperlinks in the footer of your result that are clickable. This article shows you how to do that on any content plaform with a bit of javascript you copy/paste.
Building your ecommerce site structure should take deliberate thought and research. This Google Presentation has five useful slides to help you understand the essentials of having a solid shopping cart category structure and defining the new semantic search. Relating concepts to entities and much more.
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