Maile Ohye from Google advises your startup as if she had only 10 minutes as your SEO consultant. Her top suggestions for site owners having less than 50 pages: Decide whether or not to use the www of your domain. Verify Ownership of your domain in google webmaster tools. Configure Google Webmaster Tools email forwarding.
Learn about how you can use the Data Highlighter feature in Webmaster Tools to show Google patterns of structured data on your website without modifying your pages. More information in our Help Center: http://support.google.com/webmasters/bin/answer.py?answer=2692911 Read the announcement: http://googlewebmastercentral.blogspot.com/2012/12/introducing-data-highlighter-for-event.html
Building your ecommerce site structure should take deliberate thought and research. This Google Presentation has five useful slides to help you understand the essentials of having a solid shopping cart category structure and defining the new semantic search. Relating concepts to entities and much more. Please reshare with others. My presentation features David Amerland of davidamerland.com