If history is any guide, then Twitter is about to get a lot more streamlined. Welcome to Twitter’s gradual disappearing act.
What will Twitter look like in a year? Two years? A lot less like itself.
At least that's the impression Vivian Schiller, head of news at Twitter, gave addressing the crowd two days ago at the Newspaper Association of America's mediaXchange conference in Denver. During her talk, Schiller called at-replies and hashtags “arcane” and hinted that Twitter might soon move them into the background of the service.
When asked about the comments, Twitter replied that Schiller was echoing a similar sentiment that the company's CEO, Dick Costolo, addressed in a recent earnings call:
By bringing the content of Twitter forward and pushing the scaffolding of the language of Twitter to the background, we can increase high-quality interactions and make it more likely that new or casual users will find this service as indispensable as our existing core users do. And we took initial steps in that direction with the introduction of media forward timelines and in-line social actions in October, and we're already starting to see early signs that those initiatives are working well.
Unlike Schiller's, Costolo's statement makes no specific mention of hashtags and at-replies, suggesting that Schiller may have accidentally hinted at specific targets for upgrade. While it's not immediately clear how this disappearance would work, it's possible that at-replies will be auto-replaced by formal Twitter names, like they are Facebook.
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