About Social Media
Social Media was defined by Wikipedia as:
The social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Social Media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.
Social Media Hashtags
(9:40) reminds us of the importance of Hashtags, as far as discovery goes. Also, never forget about other platforms, even if the SEO benefit isn’t there. Focus the MOST effort on what works best for you.
Hashtags link and relate concepts to entities so that search engines find the exegetical meaning from your social activities. It’s all similar to WordPress tagging. You have your primary category topics and your tags further classify and give a more granular relationship to the concept.