There’s a lot of talk about schema markup in content for SEO using microdata, json+ld or microformats. If one invests the time and money to optimize themes for schema markup, will I get better search results?
Schema markup for SEO may help your ranking in that a search AI computer will better understand the topic you are writing about. Schema markup removes ambiguity and laser focuses the possibility of matching user query intent. You can read more about this on my article, Does Schema Markup Increase My SEO Rankings?