Gmail uses schema.org markup to accelerate user actions and to highlight the most important information users need from an email. By adding schema.org markup to the emails you send your users, you can make that information available across their Google experience, and make it easy for users to take quick action. Inbox, Gmail, Google Calendar, Google Search, and Google Now all already use this structured data. developers.google.com
This process has began with the help of Pierre Avizou. He is also known as @pierreavizou on github.com. He states that in-transit shipping email markup is his first iteration and has plans to introduce order and invoice markup as soon as possible. Mr. Avizou has a master’s degree in marketing and has just began to participate in our open source project.
Master 1 Marketing @ IAE Toulouse
Imagine a not-so-distant future where your digital, personal-assistant application stores all of your interests, your personal meta ( apparel sizes, favorite colors, most played iTune song, the movie you rated the highest and which author you most frequently purchased kindle books online.) and factors those into a personal search query when you go out and ask such an app to find you a pair of denim blue jeans for an upcoming sadie hawkins dance. Yeehaw?