How To Optimize Your Local Retail Search

Nearly 84% of all “near me” searches come from a mobile device.

Google Research 2016

A “near me” search begins with an entity such as “beachwear near me”. This query comes from voice or text query. The query relies on IP location and/or GPS tracking data sent to browser.

  • DESKTOP
  • MOBILE
Product Search Engine
Google Home Google Search Engine
Apple Siri Bing Search Engine
Amazon Echo Bing Search Engine
Android Phones Google Search Engine
Apple Phones Google Search Engine

Step One: Checking Your Local Map Listing

GOOGLE LOCATION CHANGER

Check your local listing! You can change your location with a very interesting tool at https://serps.com/tools/google-search-location/
Keywords can be beachwear, sportswear, retail, souvenir shops, sales, etc.

 

Step Two: Claim Your Retail Maps Listing

SIGN OUT OF YOUR BROWSER if you are not the owner! Over in the far right, you’ll see your photo. Add or sign into the owner’s google account email and password or a google sign on created for the company via google gmail for business. You DO NOT want to claim this as your personal google account. It’ll cause issues in the future if an employee quits the company. You essentially lose control over the map listing!

Apple Maps

Here’s how to add your company to Apple Maps in eight quick steps:
  1. Go to https://mapsconnect.apple.com/
  2. Select your relationship to your business.
  3. Enter your basic business details.
  4. Verify your business phone number.
  5. Confirm your business location.
  6. Confirm your hours of business.

Step Three: Fill In The Data For Your Retail Business!

Fill everything out! Make sure your categories are true to what you do! Take photos of the business from the outside angles in BOTH directions. One front facing view and a few more inside! Put people in there doing stuff and shopping. Boring photos bring boring results. As the retail store owner google account page account that I mentioned in STEP 2, click on http://aboutme.google.com/ Again, in the far right, make sure the “circle” shows your brand logo not your personal photo or the blue generic face.

 

Step Four: Sample About Me For Google Local Retail

Acme Inc is the place to shop for beachwear [linked to shop category] in Daytona Beach Florida. We carry [linked cats] XYZ, PDQ, ABC and LMN at affordable prices. Our Causes xyz.com abc.com pdo.com

Step Five: Logo, Cover and Profile Photos

I like to use https://www.canva.com/ because it’s free and carries a wide selection of social theme photo. And, you can design without owning fancy graphics program. In fact, the header to this article was made @ canva.com! You want to capture micro-moments about your business. Just like you would with Instagram.

Step Six: Get Customer Reviews For Your Retail Store

Go to https://www.grade.us/home/labs/goog… and input the name of your company as listed on google maps. Enter the zip code or city and it will create your link. I like to use https://bit.ly/ and extend the link like http://bit.ly/Review-Me-On-Google is my entry to give me a review. Which, you might want to do in consideration for this free information! Use the link in thank you emails, create buttons on your website and use the shortened link to garner more reviews. If Google, Bing and Facebook see a record number of reviews and check-in’s you’re going to get very popular in local search for things you sell “near me”.

 

 

Step Seven: Create Regular Content On Google Plus For Retail Business

Did you know that gmail consumers will see your latest updates in any email you send them!? Check back after a few weeks. The top right corner in gmail inbox is dedicated to showing that contact’s information YOU have as well as any latest Google Plus post update.

 

 

 

Step Eight: Review Follow-Up For Retail

If you’ve set your configuration option up correctly for your business listing on Google, you’ll get an email when someone makes a review. RESPOND promptly! Make the reviewer feel important to you. Ignoring your views is worse than ignoring a customer in your store location.

 

 

 

 

How May I optimize Your Local Retail Search?

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