Keyword Searches

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You’ll also need to work out a strategy for ontologies that describe your business. Organize those ontologies into categories and tags. Ontology is the philosophy of being. While Taxonomies in category and tags describe and classify items into that topic group. For instance, I sell sporting goods. This is my ontology. My taxonomy might look something like this:

• Men’s Sportswear
  • Tops
  • Shorts
  • Shoes
  • Accessories
• Ladies Sportswear
  • Tops
  • Shorts
  • Shoes
  • Accessories

The ancestral category can be displayed then by tag or by faceted search. I click a checkmark to filter for tops and I can search by a price budget. The close proximity of tops to ladies wear gives inference to its meaning. Tops can also be a subcategory and further defined by tags. In Men’s Tops, a tags might be Tank Top, Fleece Top, Mesh Top. And there again, in your faceted search, could filter out specific styles and brands for tank top.

One other consideration is the psychological study of prototype theory that I wrote about in 2014. The summation of that content boils down to what people think a particular item SHOULD be organized as in your taxonomies. Ladies Hats might be an Accessory. But, your consumer might expect this to be a top level category in Women’s Apparel.

Organizing your content structure can reap many benefits. First, there’s the whole value to the consumer viewing your website. You meet their navigational expectations. Then, there’s the whole artificial intelligence aspect that is just in its infancy. You CAN create content for both consumers of information.