Social Media

Social Media Strategy With Crowdsourcing Information

Crowdsourcing Photo

We are in a cooperative environment. Google+ has shown us that together we can accomplish more than if we go it alone. That lesson is being learnt across many social media platforms. +John Kellden has established #sensemaking  as one of the predominant aims of the Conversation community he runs. +Zara Altair’s Midweek Zap HOA has consistently shown what’s possible when people get together to share ideas and expertise. These are our guests in the year’s final #SMTPowerTalk . Hosting it, as usual, is +David Amerland. Do not miss it.

Social Media Marketing in New Smyrna Beach Florida

Social Media Marketing - Local SEO

Social Media Marketing is essential in a tourist destination such as New Smyrna Beach, Florida USA.  There are over 375 restaurants in New Smyrna Beach according to and 21 Fire Safe Hotels. I’m pretty sure those numbers do not account for the sum total of economic indicators for our area. How much does the world really

Facebook’s Controversial Research Questioned

Photo of Mark Zuckerberg

I don’t know that the benefits we’re gaining from this research are all that significant. Facebook and its data science team came under fire this weekend after a recently published study revealed that Facebook had changed content in 600,000-plus users’ News Feeds for a psychological experiment focused on users’ emotional states. But while much of

Why Do Hashtags Matter in Social Media Shares

Why hashtags matter in social media sharing

About Social Media Social Media was defined by Wikipedia as: The social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.  Social Media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Furthermore, social media depend

Here’s Why with Mark & Eric From Stone Temple Consulting

Here's Why With Eric & Mark

Here’s Why with Mark & Eric Here’s Why With Mark & Eric was started by Eric Enge2 on March 3, 2014 and was created to answer a wide array of questions that others may have on any given digital marketing topic. It is usually co-hosted by Mark Traphagen3, Senior Director of Online Marketing. This YouTube video

Top 58 Bits of Information That FaceBook Knows About You

Nobody knows how to get you to willingly share your personal information quite like Facebook and in light of their revamped privacy policies, here’s a by-no-means comprehensive list of what the biggest social network in the world knows about you (if you let it). Your full name. Your birthday. Your religious views. Your political views.

Inbound Marketing Strategy – Turning Lemons into Lemonade with @ridehomehappy Subaru of Wichita

E-Commerce Site Structure for Semantic Search

Inbound Marketing Strategy That works! Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be.[1][2][3] In contrast, buying attention,[1] cold-calling, direct paper mail, radio, TV advertisements,[2] sales flyers, spam, telemarketing[3] and traditional advertising[4] are considered “outbound marketing”. Inbound marketing earns the attention of customers,[1] makes the company easy to

Inbound Marketing – Podcast with Eric Enge & James Reynolds

Using Other People’s Audiences As The Source For No Sales Force with Eric Enge
Eric Enge requires no sales force. His successful digital consultancy Stone Temple Consulting gets 100% of its customers from inbound marketing. No cold calling, no hard sales just a steady stream of prospects picking up the phone and asking how do we get started? How does Eric create such a predictable flow of sales enquiries

Shoppable Hangouts with Google’s Ria Tobaccowala by Eric Enge

Shoppable Hangouts with Google’s Ria Tobaccowala by Eric Enge The Google Plus team has been in tests with Shoppable Hangouts.  Join Google’s +Ria Tobaccowala and +Ronnie Bincer and +Eric Enge as they talk about how they work, and whatever it is that Google can share about their plans for them. The show will be at 3 PM

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