The guide to making engaging Internet content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a “voice,” including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion in your products or services and products, and ignite what you are promoting? Content Rules equips you for online success as a one-stop source at the art and science of developing content that individuals care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online and the usage of them to ascertain credibility and build a loyal customer base.
- Find an authentic “voice” and craft bold content in an effort to resonate with prospects and buyers and encourage them to share it with others
- Leverage social media and social tools to get your content and ideas distributed as widely as possible
- Understand why you might be generating contentâ€”getting to the beef of your message in practical, commonsense language, and defining the goals of your content strategy
- Write in a way that powerfully communicates your service, product, or message across more than a few Internet mediums
- Boost your online presence and engage with customers and prospects like never before with Content Rules.